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Work provides purpose, structure and connection. Yet retirement support focuses almost entirely on money, and even then around 70% of people get no financial advice.†
In development · Launch partner pilots open now
The missing half of retirement readiness
Pensions are only one part of retirement readiness. Chorus provides white-labelled digital retirement coaching to help your customers get truly retirement ready, improving retirement outcomes and brand loyalty.
Retirement readiness
Retirement readiness rests on six resources
How well people adjust to retirement depends on the resources they bring to it. Getting retirement ready means building those resources before they leave work.
- Physical · moving, energy, sleep, sight, hearing
- Cognitive · staying sharp, curious, learning
- Social · partner, family, friends, company
- Motivational · values, meaning, goals, purpose
- Emotional · staying steady through the change
- Not addressed by ChorusFinancial · savings, pensions, income
Finances are just one piece of retirement readiness.
Chorus helps build the rest.
Coaching designed by experts. Delivered by Vita.
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Five stages, built on psychology and behavioural science, take customers from imagining their retirement to a plan they can act on.
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Bite-sized sessions fit around busy lives and are designed to be enjoyed, so customers keep coming back and complete the journey.
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Vita asks one question at a time and builds on every answer, working to tightly designed prompts so each session reaches its coaching goal. Vita is clearly identified as AI and never gives financial advice.
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Each session adds to the plan. Customers return each year to update it, and a clear picture of the retirement they want can encourage them to save more towards it.
I'd spent some time thinking of my perfect retirement, but not in the granular and focused way that the Chorus app provides. I found it incredibly easy to navigate, mentally and sometimes emotionally challenging in the most positive of ways. Vita was insightful and helped me to understand what's important and why, as I transition into this next phase of my life.
Why we're building
Retirement is under-supported
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Once the novelty fades, many people find nothing has replaced what work provided. Retirement is linked to a 40% higher risk of clinical depression.*
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People adjust best when they bring the right resources into retirement, not just money. Chorus helps them build those resources before they leave work.
* Institute of Economic Affairs, Work Longer, Live Healthier † FCA Retirement Income Market Data 2024/25
Support your customers in their whole retirement
Chorus gives customers a guided way to plan life after work, offered as a service from their pension provider. It sits alongside the financial guidance and advice that pension providers offer.
Chorus is designed to be white labelled. Customers experience it as support from the provider they already know, that they are now building a deeper relationship with.
Chorus helps customers reflect on what they want. It does not recommend products or tell anyone what to do with their money. Financial guidance and advice stay with the provider and its advisers.
Our AI coach, Vita, delivers personalised support to each user, asking good questions, listening, and guiding thoughtful reflection.
Chorus is delivered online, so a pilot with a group of customers does not need a large operational project.
Launch partners
We are inviting a small group of financial services providers to work with us ahead of launch. Launch partners see the product first, help shape how it works in their context, and can run a pilot with their customers.
What it involves:
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A first conversation and walk through of the product
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Follow up sessions to give your view
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A pilot with a group of your customers
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No cost to take part
Our team
Elsa Wakeman
Co-founderVenture strategist specialising in complex market creation and pre-revenue company building. Ex-professional sportsperson; Oxford Economics & Management graduate.
John Wakeman
Co-founderCommercial & technology leader. Spearheaded major growth and transformation programmes in UK & US, including strategic innovation with Aviva’s leadership.
Contact us
Whether you're a financial services provider or an investor, we'd welcome a conversation about what we're building.